Feeling nervous about your upcoming retail job interview? You’re not alone.

Interviews can stir up all kinds of emotions, but they’re also the perfect opportunity to show who you really are.

Dina Pavlovic, owner of Enjoy Urban General Store in Chicago, has made it her mission to hire employees based on their personality. Designed as a modern spin on the old-school general store, her space is filled with gifts that are witty, thoughtful, and inspiring. She looks for team members who bring that same spirit.

Read on to learn how to prepare for a retail interview and 10 expert tips you can use to stand out amongst the competition.