Running a retail business is tough, but stories like the one of Wolfbait & B-girls show that overcoming challenges can lead to incredible breakthroughs.

For nearly two decades, this Logan Square shop has been a beacon for creativity and community, remaining successful during the toughest of times.

We sat down with co-owner Shirley Kienitz to discuss her strategy for handling the biggest challenges in the retail industry and learned some important lessons that retailers everywhere can implement.

If you’re ready to not only survive but thrive in retail, click below to learn these 7 steps.