Founded in 1952 as the Frigid Queen ice cream stand, The Original Burger King in Mattoon, Illinois, is a beloved independent burger restaurant that predates the national chain. Known for its fresh, hand-pattied burgers, old-fashioned twist ice cream cones, and handwritten orders, the restaurant has become a community landmark.

For more than 70 years, it has blended consistency, community connection, and strategic adaptation to remain a staple in the lives of Mattoon residents.

Owner Ernie Drummond’s story offers seven practical insights for any retailer navigating the contrast between traditional retail vs modern retail.