The retail world is constantly changing, and businesses that want to stay profitable need to evolve with it. 

For today’s consumers, convenience and connection are expected, whether shopping in-store or online. That’s where digital retail comes in. 

Pyar & Co., a lifestyle shop that has a curated mix of home décor, fashion, and accessories with roots in Chicago’s Andersonville neighborhood, offers a perfect example of how digital retail can extend your reach, deepen customer loyalty, and future-proof your business. 

Read on to learn how owner Paula Queen is embracing digital retail to create lasting growth.