Retail demands a unique combination of knowledge, consistency, and human connection.

Few retailers demonstrate this better than Hossein Nateghpour, owner of Pars Rug Gallery in Bloomington, Illinois.

He’s spent decades refining a customer experience built on authenticity, tradition, and trust. His journey, rooted in his family’s legacy of rug weaving, reveals what it truly takes to excel in retail.

Click below to read the seven core retail skills he used to become a standout retailer.