Building a retail sales team that performs well, lasts long, and represents your brand with pride isn’t easy.

At Oscar Isberian Rugs, a third-generation, family-owned rug retailer serving Chicago since 1920, the team sells rugs by building trust, relationships, and a lasting legacy.

With staff who’ve stayed for decades and a philosophy rooted in service over policy, their story offers a model for independent retailers focused on building a retail team that leads with true values.

Learn five retail sales team tips from Oscar and Sarkis Tatosian, backed by real, actionable lessons from their century-old business.