For local retailers, hiring is a personal matter.

That’s the case at NOSH Good Mood Food, a health-driven grocery store located in Geneseo, Illinois.

Since 2020, owner Tina Cooper has created a one-stop shop for those with food sensitivities, offering organic produce, meats from animals raised with environmentally restorative practices that improve soil health and biodiversity, clean supplements, and non-toxic personal care.

What sets NOSH apart is the way Tina and her team approach retail: as a journey, a service, and a relationship. She looks for employees who want to walk beside their customers, instead of just ringing them up.

If you’re crafting or updating your retail resume, Tina’s insights offer a real-world look at what independent retailers are looking for today.