What is omnichannel retail?

Omnichannel retail is about creating a seamless and consistent experience for customers, regardless of where they shop.

For Dave Plunk, owner of Music Makers in Galesburg, Illinois, that means showing up with the same level of care and personalization whether someone walks into their store or browses their inventory online. Specializing in guitars, instruments, and accessories, Music Makers combines small-town charm with big-picture thinking. Their commitment to expert setups, community engagement, and responsive service extends across every channel.

From hosting local band camps to shipping instruments nationwide, they’ve mastered the art of blending tradition with technology.

Read on to learn their seven tips about how omnichannel retail has helped them succeed in the modern world.