Walk down a vibrant city block, and you’ll spot the magic.

A storefront bursting with color. A smiling owner who knows your name. The kind of charm big box stores just can’t replicate.

In the world of local retailers vs. big chains, small businesses are winning through authenticity, passion, and resilience.

One standout story? Chicago’s own Lola and The Boys, a creative, high-quality kid’s clothing store created by Irina Ovrutsky.

Click the button below to learn all about Irina’s story and her strategies for growing a standout brand in the retail industry.