In retail, connection is currency, and one of the most valuable, sustainable ways to grow your business is through smart partnerships.

Partnership relationships can boost visibility, deepen community ties, and encourage customers to return for more. Knowing how to build retail partners means thinking creatively and looking locally.

In Galena, Illinois, Hoof It Goat Treks has turned the concept of retail partnerships into a living strategy. This goat trekking business pairs wellness, nature, and small-batch shopping into one seamless experience.

Learn how owner Christina Eisbach collaborates with local businesses to amplify reach and build authentic connections that benefit everyone, and how you can do the same.