To find success in retail today, you have to do more.

That means crafting a store experience that’s distinct, engaging, and memorable enough to draw people back.

Few places capture that magic quite like Heritage Bikes and Coffee in Chicago, a hybrid coffee shop and bike boutique owned by Michael Salvatore.

Click below for eight tips their team follows to stay successful year-round, designed to help you rethink your strategy, connect with your community, and build a business that lasts.