What exactly is a retail job?

You might think it starts and ends with restocking shelves or helping someone check out, but it’s so much more.

A retail job typically involves customer service, product knowledge, merchandising, effective communication, and daily operational tasks.

The story of Gotskind’s Children’s Shoes & Clothing, a Naperville-based shop known for expertly fitting high-quality kids’ shoes and apparel, offers a full view of what it’s like to work in retail and the meaningful impact it can have on a community.

Owner Andrea Gotskind Hamad highlights the day-to-day work that goes into retail and why it matters.