Setting the right price is one of the most critical decisions a retail business can make.

At Goodies Etc., a gourmet chocolate and candy store located in the heart of Highland Park, Illinois, they have perfected the art of strategic pricing.

They understand that the right pricing strategy is about delivering real value for both the customer and the business.

Click below to read co-owner Robin Roth’s seven actionable tips to help retailers develop a retail pricing strategy that attracts customers and drives results.