A great product alone won’t bring customers through the door.

You’ll need retail marketing to reach them!

But what is retail marketing?

It’s the act of promoting products, building brand awareness, and creating connections with your customers.

Learn from Paul Pendola, owner of Galena Spoon Company, who found success by doing just that.

With these seven strategies, you’ll understand the importance of retail marketing and how it can successfully grow your small business.