Burnout in retail doesn’t just happen from long hours. It builds slowly through emotional fatigue, operational overwhelm, and the loss of joy in daily tasks.

For retail entrepreneurs, it can be especially tough when you’re wearing every hat, handling every fire, and still trying to show up with a smile.

Julie and Bryon Taylor, co-owners of Galena River Goods, a stylish boutique offering apparel, home décor, and gifts, and Galena River Wine and Cheese, a specialty shop featuring artisanal cheeses, wines, and gourmet foods, know this feeling all too well.

They’ve learned what it takes to avoid retail burnout and stay connected to what they love about their work.