Retail interviews are a chance to show more than just your work history. They reveal who you are, what drives you, and how well you can connect with others.

For Dave Thompson, retail is both personal and purposeful. His wine shop, Deep Red Wine Merchant, located in Chicago’s Avondale neighborhood, blends education with his love for horror film culture.

His approach to customer service, sourcing, and storytelling demonstrates how to craft answers that connect and serve as a compelling guide to standing out in any retail job interview.

Read on to learn eight comprehensive tips inspired by his approach.