In today’s evolving marketplace, the importance of diversity in retail goes far beyond filling quotas.

Building community, honoring culture, and driving innovation allow retailers to celebrate identity, foster connection, and challenge assumptions.

No one embodies these principles more than Chef Laricia “Fab” Chandler Baker, founder of Can’t Believe It’s Not Meat, a fast-casual vegan comfort food spot, and Soul Vibez, a modern soul food restaurant, both located in Orland Park, IL.

Through these brands, Chef Fab is providing a great example of how identity-driven entrepreneurship can shift the retail landscape and resonate deeply with diverse communities.

Click for seven in-depth insights from Chef Fab’s journey that reveal how diversity can and should be at the heart of retail.