The future of retail is being rewritten by bold entrepreneurs who blur the lines between entertainment, experience, and commerce.

Amelia Wilson, owner of Amelia’s Galena Ghost Tours in Galena, Illinois, embodies this evolution. Her businesses offer immersive ghost tours, interactive dinner theater experiences, and a retail shop featuring spiritual goods and handmade gifts.

Her model offers seven powerful lessons about how to prepare for the future retail landscape for retailers of every size.