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Introduction

Welcome to We Are Retail (weareretail.irma.org), a campaign by the Illinois Retail Merchants Association (IRMA). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website.

By accessing or using this website, you agree to the terms outlined in this Privacy Policy. If you do not agree, please do not use our website.

Information We Collect

We may collect the following types of information:

1. Personal Information

When you engage with our website, we may collect personal information such as:

  • Name
  • Email address
  • Phone number
  • Organization or employer name
  • Any other information you voluntarily provide via forms

2. Non-Personal Information

We automatically collect certain data when you visit our website, including:

  • IP address
  • Browser type and version
  • Pages visited and time spent on the site
  • Referral source (how you arrived at our website)
  • Device and operating system

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience, analyze site traffic, and improve our website. You can adjust your cookie settings in your browser at any time.

How We Use Your Information

We collect and use your information for the following purposes:

  • To respond to inquiries or requests
  • To send updates, newsletters, or marketing materials (if you opt-in)
  • To improve our website and campaign effectiveness
  • To monitor site usage and security
  • To comply with legal obligations
  • For advertising and marketing purposes, including:
    • Serving personalized or targeted advertisements based on user behavior
    • Measuring ad performance and engagement
    • Sharing anonymized or aggregated data with advertising partners

Advertising and Tracking Technologies

We may use third-party advertising services (such as Google Ads, Meta Ads, or other ad networks) to display ads based on your browsing behavior. These services may use cookies and tracking technologies to provide relevant ads and measure ad performance.

Your Choices & Opt-Out Options

You can manage or opt out of personalized advertising through the following methods:

Sharing and Disclosure of Information

We do not sell or rent your personal information. However, we may share information in the following cases:

  • With trusted service providers who assist in website operations and communications
  • If required by law, such as in response to legal requests, court orders, or government regulations
  • In case of organizational changes, such as a merger or campaign restructuring within IRMA

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for these external sites’ privacy policies or content. Please review their privacy policies before providing any personal information.

Data Security

We implement reasonable security measures to protect your information. However, no online transmission or storage system is 100% secure. Use caution when submitting sensitive data online.

Your Privacy Choices

  • You may opt out of marketing emails at any time by clicking the “unsubscribe” link in our emails.
  • You can disable cookies via your browser settings.
  • You may request access, correction, or deletion of your personal data by contacting us.

Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from minors. If you believe a child has provided us with their information, please contact us for removal.

Terms and Conditions for Reddit Ads

By interacting with our Reddit ads, you agree to the following:

  • Ad Content – Ads promote We Are Retail by IRMA and are for informational purposes only.
  • User Engagement – Clicking ads may direct you to our website (weareretail.irma.org). Engagement must follow Reddit’s community guidelines.
  • Data & Tracking – Our ads use cookies and tracking tools to measure engagement and improve performance. See our Privacy Policy for details.
  • Opt-Out Options – Manage ad preferences via Reddit Settings or opt-out through the DAA and NAI tools.
  • No Reddit Endorsement – Our ads are not affiliated with or endorsed by Reddit.

Contact Us

For questions regarding this Privacy Policy or to exercise your privacy rights, contact us at:

Illinois Retail Merchants Association (IRMA)
info@irma.org