Are you struggling with getting foot traffic to your retail store? 

You’re not alone. 

The retail industry is known for its seasonal traffic fluctuations, leaving many retailers feeling the pressure when customers—and money—slowly stop coming in.  

Peter Mullin, owner of OPC Kicks, a custom sneaker store in Oak Park, has seven actionable strategies for increasing foot traffic in retail that can significantly impact your business. 

1. Offer Personalized and Tangible Experiences

One of the best ways Peter attracts customers to OPC Kicks is through his custom shoe design service. For him, it’s more than just buying a pair of sneakers; it’s about bringing your vision to life. Customers work directly with the OPC Kicks team to design one-of-a-kind shoes, making the shopping experience personal and unforgettable.

People don’t just want to shop; they want an experience. If you’re noticing fewer customers coming through your door, consider how to incorporate individualized and more creative services into your brand. Getting customers involved in personalizing their purchases adds value beyond the product itself.

2. Provide Essential Services That Solve Problems

OPC Kicks attracts foot traffic with its shoe cleaning and restoration service. Customers trust Peter and his team to breathe new life into their worn-out sneakers—removing creases, scrubbing soles, and restoring leather to its original state. Not only does this help customers save money on new shoes, but it also gives them a great reason to keep returning for that fresh, new look on the shoes they love.

What problems can you solve for your customers? If you sell electronics, consider offering repairs or tech support. If you’re in the beauty industry, consider hosting consultations or skincare workshops. Whatever you do, being solution-oriented will set you apart and help you build long-lasting customer loyalty.

3. Expand Your Range to Reach More Customers

At OPC Kicks, growth came from embracing creativity and stepping outside the box. While many businesses focus on a narrow customer base, Peter says they’ve succeeded by “getting our feet in every body of water.” Whether creating custom-branded AirTags, power banks, or even custom boxing, OPC Kicks has become a go-to spot for sneaker enthusiasts and businesses.

Could your brand branch out? Consider offering new products or services to create more opportunities for customers to connect with your store. The more ways they can engage, the more reasons they’ll have to stop by and see what’s new.

4. Make Your Retail Space an Extension of Your Brand

The OPC Kicks storefront reflects the brand’s story and values, from the custom artwork on the walls to the carefully arranged merchandise. Their attention to detail draws new people in and leaves a lasting impression on their visitors.

Think about how your retail space reflects your brand. Small changes like including an eye-catching design, cool décor, or cozy seating can do wonders for your customer’s experience. Don’t underestimate the power of music either—creating a curated playlist can set the mood and enhance the shopping atmosphere.

5. Showcase Limited Editions and Special Releases

Limited-edition products and exclusive releases are another way OPC Kicks drives foot traffic. Sneakerheads love getting their hands on something rare, and the sense of urgency around these special drops has customers rushing to the store before they sell out.

You can use exclusivity to your advantage, too. Consider offering limited-time products, in-store-only discounts, or VIP events for loyal customers. Creating a buzz around special releases will attract foot traffic and excite your customers.

6. Combine Online Marketing with In-Store Promotions

While OPC Kicks thrives as a brick-and-mortar business, Peter uses online platforms to drive offline visits. Peter broadened the store’s reach by showcasing custom designs, shoe restorations, and exclusive in-store events on social media and motivated followers to come in person.

So, take advantage of social platforms like Instagram, TikTok, and LinkedIn! For content, try highlighting real customer experiences, showcasing new arrivals, and sharing behind-the-scenes content. Don’t forget to also utilize email marketing to inform customers about exclusive in-store promotions that will get them through the door.

7. Focus on Exceptional Customer Service

A key reason OPC Kicks maintains steady foot traffic is its commitment to personalized customer service. The team takes the time to engage with customers by discussing custom designs and explaining the shoe restoration process. This level of attention creates an emotional connection and gives them a reason to choose OPC Kicks over competitors.

When training your staff, focus on service to leave a lasting impression. Encouraging simple actions like listening to their needs and offering expert advice can make all the difference. Customers who feel heard and appreciated are more likely to return and recommend your store to others.

Conclusion

For retailers like OPC Kicks, the key to getting more foot traffic in your retail store lies in offering unique experiences, solving customer problems, and expanding your offerings. You can turn occasional visitors into loyal customers by creating a space where people feel engaged, valued, and inspired.

If you loved OPC Kicks’ story and know a retailer who deserves recognition, Nominate A Retailer to submit your nomination!