Your Store. Your Questions. IRMA Answers.

Marketing, Staffing, Scaling, & Operations Questions Answered Live.

Sign up for IRMA Live Office Hours to get your retail questions answered in real time. You’ll get…

  • Direct access to retail experts who’ve been in your shoes
  • A space to ask about the real challenges you’re facing right now
  • Practical answers on staffing, marketing, operations, and growth
  • Sessions shaped by what retailers like you are actually asking

The solutions to your retail challenges start here.

IRMA Office Hours is a live series running in February and April of 2027, where Illinois retail experts will tackle real questions from retail owners. Sign up to join a session and bring whatever’s on your mind, whether that’s building your team, sharpening your marketing campaigns, or navigating the day-to-day of scaling your business.

Each session is shaped by the questions viewers submit, so the conversation stays focused on the issues retailers like you face every day. You’ll hear directly from industry experts, IRMA members, and leadership, who’ll bring real insight into what it takes to keep a retail business moving forward.

If you’re troubleshooting a specific problem or just want to hear how others are handling theirs, IRMA Live Office Hours gives you expert access, a peer community, and a conversation that’s focused on real retail work.