If you’ve read customer reviews on Yelp and Google, you know that customer feedback often makes the difference between visiting a store and avoiding it altogether.

Still, online opinions aren’t the only reviews that matter.

At The Little Traveler, a charming and historic specialty shop located in Geneva, Illinois, known for its unique blend of home décor, gifts, fashion, gourmet foods, and global treasures, the most important customer reviews come from the customers who walk in the door each day.

Owner Mike Simon understands the importance of customer reviews and how in-store interactions, word-of-mouth, and direct feedback are critical to his retail success.

Read on to learn eight actionable ways Mark uses to boost customer reviews.