In the world of boutique retail, success hinges on more than good products.

Texture Home, a design-forward boutique located in Champaign, Illinois, is a masterclass in how to make boutique retail feel both aspirational and accessible. The store offers a highly curated mix of custom furniture, local art, and small-batch home goods that reflects owner Christy Camarca’s deep belief in the power of home.

For anyone wondering how to start a boutique that genuinely connects with customers and stands the test of time, Christy’s model offers a compelling and practical blueprint.

These are the six boutique retail strategies that make Texture Home stand out, and how you can apply them to start your own boutique or elevate your existing store.