Oh, the holiday rush.
For most retailers, the holiday season brings a mix of excitement and pressure with packed stores, boosted sales, and nonstop energy. But alongside the festive cheer come long hours, unpredictable customer behavior, and the stress of keeping everything running smoothly.
Emotions are heightened, shoppers are eager to get what they want, and sometimes basic customer service skills just aren’t enough. In short, it can be overwhelming for everyone.
However, for owner Diana Holbrook and operations manager Cory Holbrook of Designs on the Boulevard, holiday traffic has become calm and manageable. Located in Geneseo, Illinois, this beloved, family-owned floral and gift boutique specializes in handcrafted floral arrangements perfect for any occasion. For them, nearly every holiday brings a surge in orders, but they have mastered exactly how to handle the holiday rush.
Read on to learn their story and get seven effective strategies that you can use to do the same.
