In today’s competitive retail landscape, the importance of customer service cannot be overstated.

Under the leadership of President Katie Kutsunis and retired CEO George Kutsunis, customer service has become a specialty at Four Seasons in Geneseo, Illinois. Their family-owned women’s apparel chain, with 63 years of history, exemplifies how prioritizing customer service can foster lasting relationships, drive business growth, and establish a competitive advantage.

Read on to learn about eight practical ways to improve your customer service in your retail store.