Curating the right retail inventory can effectively showcase your values, brand identity, and demonstrate your understanding of your customers.

That’s why every item on your shelf should tell a story.

Laura Hawkins, owner of Little Luxuries in Taylorville, Illinois, understands this better than anyone. With the right inventory, she was able to transform her grandmother’s franchise into a profitable retail boutique, offering a wide range of products, including jewelry, apparel, handmade soaps, and vintage home goods.

Laura shares six ways she curates her store’s inventory to reflect her small-town community, brand story, and what her customers truly want.