Retail is a daily dance of decisions that can either make or break your business.

Adrianne Hawthorne, founder of Ponnopozz in Chicago, knows this too well.

She had to learn from her mistakes and use those lessons to propel herself forward to get where she is now.

If you’re ready to start a business in the retail industry, here are six retail mistakes to avoid to build a stronger foundation from the start and set yourself up for long-term success.