Retail on Route 66 is all about charm, connection, and bringing joy to travelers from every direction.

That same spirit lives inside Route 66 Kites, a small kite and game store in Pontiac, Illinois, where Anne Stephenson and her family have spent over a decade creating a space where the customer always comes first.

If you want to learn how to create a customer-centric strategy for your business, Anne’s story shows how being present, playful, and intentional can take your store to the next level.

Click below to learn 7 ideas worth trying.